Using PR To Grow Your Business

Just finished up an interview on with Dionne Watts-Williams who is the CEO of Inspired Creative Group on The Ms. Boss Show, which is our weekly radio show bringing you the best of the business for small businesses.  We discussed some great tips about getting PR for your business.  PR is a great way to grow your business, but you have to have news that is timely and relevant.  Make sure to come up with a good hook for your news piece before you send it out.  If your PR budget is low, use some creativity to help get your message out there.  Also remember to make sure that you send your message to the right media.  It is truly a waste of time pitching a story to a media outlet that does not cover your industry.  So make sure you do your home work and target the right media group.  

If you have a small media budget around $150 I would like to suggest the two press release distributors that I use when I want to make sure my news get to the desk of editors.  I use www.PRWEB.com and I use www.BlackPR.com.  Both of these are great sources and they help you target your audience effectively.  Every time I use Black PR my company get written up in a publication somewhere.  When people read a news story about you versus an ad it gives you more credibility.

I hope this information was helpful.  Please feel free to leave your comments or PR suggestions.  I would love to hear from you.

Until Next Time

Make It A Great Day!

Audrey

Guerrilla Publicity: Hundreds of Sure-Fire Tactics to Get Maximum Sales for Minimum DollarsIncludes Podcasts, Blogs, and Media Training for the Digital Age

Publicity: 7 Steps to Publicize Just About Anything

The Publicity Handbook, New Edition : The Inside Scoop from More than 100 Journalists and PR Pros on How to Get Great Publicity Coverage 

Taking Technology To Liberia

Check Out This Amazing Phone

Check Out This Amazing Phone

I'm really excited about this company that I recently joined called 5Linx. I swore to myself that I would not join another company, but this company had something that really interest me. It had technology and the opportunity for me to take the technology to Liberia. As most of you know I have been in the planning stages of going to Liberia so that I can start the ball rolling with building The Ms. Boss Business Center there. During all of my research, I found out that land line phones are pretty much non-existent and that most of the people there use mobile phones to stay in contact and in some parts of Africa also as way to grow their business. This is why I am so excited about this company and the telephone technology that they have. The Video phone will not only allow the women who are a part of the center to reach out to others but it will empower them to do business like they have never done it before. The excitement for me is knowing that once I complete the center I can be in touch with the women anytime and any place. So when I return back home we will all have our video phones to communicate. The technology that the phone has will also allow me and my partners to mentor the women via conference calling from the phone. To find out more about this amazing phone click on AMAZING PHONE


Until Next Time

Make It A Great Day!
Audrey

WAVES Women Of Power Summit

I just wanted to share this video with you from the WAVES Women Of Power Summit in which I had the great honor of being one of the presenters.  This was a great event and if you did not make it this year make sure to catch it next year.  You will leave feeling empowered and inspired.


Until Next Time
Make It A Great Day!
Audrey

Exceptional Woman

The National Publicity Summit

Once a year I am asked from the guys over at Bradley Communications to be a panelist for their National Publicity Summit.  When time allow I do oblige.  So today I attended the National Publicity Summit  which is held in New York City as a media panelist and I am really excited about some of the people that I met there who had written books.  Let me give you brief idea about what the summit is about.  

Steve and Nick are brothers and twice a year they bring in people who are in media and then they bring in authors and business owners who want to pitch the media on their book or their business.  Each participant get 21/2 minutes to talk to the media person of their choice to pitch them.  So being that I am in media I get pitched for about 3 hours.  I really enjoy doing the summit because some of the people you meet and some of the stories you hear are just amazing.  The other good thing about the summit is that I get to meet with my peers and share great conversation and story ideas.

Over the next few weeks I will be bringing you interviews and posts from some of these people as they share how they have managed to self-publish and sell hundreds of thousand of books, how they got publishing deals with major publishers and those rags to riches stories.

So make sure to continue to stop by and check us out.  Please feel free to leave us your comment and to also share this blog with your friends.

Until Next Time 

Make It A Great Day!

Audrey

Multiple Streams Of Income

I was in Barnes & Noble yesterday for a meeting.  Because I love Barnes & Noble I stayed behind after the meeting was over so that I could browse through some of my favorite magazines.  Well I was approached by a young man who invited me to a meeting about something that he was doing with this video phone.  Earlier this month I was approached by another young man with the same invitation.  I took a look at the first mans product, but even though it had great features the company had no presence in Africa.  Well the company presented to me by the second man has a presence in Africa and West Africa at that which is where I will be building the Women's Business Center in Liberia.  

So I went to the meeting and I looked at the opportunity and I was really impressed for a number reasons.  One was the technology behind the video phone, the fact that they were already in Africa and all of the wonderful benefits that the company offered its representative.  So after I slept on the idea of starting another business, I decided to go with this one even though I had sworn to myself that I wouldn't start anything else.

I am always approached about joining something, and normally I decline, but this opportunity was one that was really something that I could see myself involved with.  For one thing I love technology and how it can even the playing field for small business owners everywhere.  I could not sleep trying for to figure out how I could incorporate this business into my existing businesses and when I woke up this morning I had the answer.

I am in the business of inspiring and empowering people.  This business fits right in with my core values and top of that it will also add another stream of income to my already multiple streams of income.

As I move forward  I will keep you in the know about what I am doing with this and how I am transforming lives.

Until Next Time

Make It A Great Day!

Audrey

Vialta Beamer Phone Video Station (BM80-1, Single Unit)

Love Fashion And Wouldn't Mind Having Your Own Fashion Business, Then Check This Out!

Women’s designer clothing line, Carol Anderson by invitation (CAbi), has launched its Fall 2010 Collection. CAbi, one of the nation’s leading and most well respected direct sales women’s clothing lines, has focused its Fall 2010 Collection on the neighborhoods of New York City. From Broadway and 5th Avenue, to SoHo and Central Park, CAbi’s Fall 2010 Collection caters to the everyday woman by designing stylish, versatile and comfortable pieces that combine all the chic style of high fashion, wrapped up in a completely wearable package. View the Fall 2010 Collection at www.cabionline.com

This season also brings the formal launch of www.Careers.CAbiOnline.com, the new business website that allows prospective Consultant to learn about the CAbi brand along with its unique business and earning opportunities, as well as provides support to existing Consultants.

The fashion is only one of the many things that sets CAbi apart from traditional designer shopping experiences. Unlike brick and mortar stores, CAbi brings the shopping to you. Expert Independent Fashion Consultants work directly with the customer, bringing with them a collection of clothes designed to flatter every figure, budget and personal style. At a CAbi show, your trained Consultant offers a collection of beautiful clothes in the comfort of your home, where guests, family and friends can enjoy a glass of wine as they watch a high-fashion presentation. And then the fun really begins – time to start trying on all the fabulous fashions – making CAbi the ultimate personal shopping experience.

CAbi’s success as a business model can be attributed to the fact that every CAbi Consultant absolutely loves what she is doing. CAbi Consultants are a rare group of people who truly say, “I love my job!” Whether they are a stay at home mom or a corporate woman looking to get out of the daily grind, CAbi offers a flexible, fun and lucrative career opportunity.

The same passion for the career side fuels the energy for the CAbi brand overall. Not only is CAbi shopping among the most unique and fun personal shopping experiences our customers have ever had, but the community of expert Consultants offers the highest quality service, placing the customer’s happiness above sales.

CAbi’s loyal customer base returns season after season for the unique details, unparalleled quality and amazing fit each Collection provides. Whether a woman starts her day with a board meeting or carpool, CAbi fits into her lifestyle. Combined with unparalleled customer service and expert advice from your CAbi Consultant, and honest feedback from your girlfriends, customers are sure to end up with a beautiful collection of outfits that makes them feel as good as they look!

For over 25 years, women’s apparel designer, Carol Anderson, sold her collections in high-end department stores and specialty boutiques across the country. In 2001, out of response from her loyal following of customers who wanted more access to her designs, CAbi (Carol Anderson by invitation) was launched. Leveraging the brand’s reputation in the fashion world, CAbi is a lucrative career opportunity for women that brings Anderson’s designs directly to the customer.

CAbi has expanded its large national footprint with Consultants in all 50 states. CAbi offers two collections a year, which are available exclusively through the company’s Independent Fashion Consultants. CAbi has developed a solid reputation for its unparalleled quality in clothing as well as its outstanding CAbi Consultants who are known for placing the customer’s happiness with her clothing selections above sales. CAbi has developed a solid reputation for its unparalleled quality in clothing as well as its outstanding CAbi Consultants who are known for placing the customer’s happiness with her clothing selections above sales.

For more information, visit www.cabionline.com and view the CAbi blog, CAbi Canary, at www.cabicanary.com

What Does Web TV Mean For Small Business Owners

I remember back about 1996 or so when Web TV was first introduced. My friend and I purchased this box in this little blue bag that hooked up to your TV and you could look at the web right on your TV set. I was excited back then because at the time it was offered as a business opportunity and I thought that it was a way for me to earn a living selling these web-TV boxes. Well fast forward about 14 years and Web TV is back again and more people are in the game, but two of the major players are Google and Apple. Once again I am excited, but this time I am excited because I am already in business and I can see what that means to me and other small business owners. It means more exposure for our business for an affordable rate with a wider reach. We will soon be able to reach the living rooms of our potential customers for a fraction of what it would cost if we were trying to accomplish this via traditional TV advertising. So for those of you who are not using video to grow your business, you are missing an incredible opportunity for exposure. Most people are visual and my question to you is Can They See You? If they can't you had better change that.

Until Next Time
Make It A Great Day
Audrey
Web Marketing All-in-One Desk Reference For Dummies  
Local Online Advertising For Dummies

Getting Motivated

Man I've had so much going on over the past couple of months.  I just returned from a funeral in Georgia and although it was a sad occasion I really enjoyed being with my family.  Now that I am back and kind of behind in my work I am feeling a little overwhelmed and finding it hard to up my motivation level to where it normally is.  So one thing that I decided to do was just do one thing on my list of things to do so that I could feel like I accomplished something.  The funny thing is when I did that one thing I went on to do two more things which writing this blog and writing my Becoming Me blog as well.  So I guess the lesson here is that if you are feeling like your motivation has dried up just do one thing and this one thing will lead to you doing another thing and before you know it you have some momentum and more gets done.

Until Next Time

Make It A Great Day!

Audrey