Developing A Clear Vision

So right now I'm in Georgia on vacation.  I was just ear hustling in a conversation that my husband was having with his daughter.  She is in college for fashion merchandise, but her real dream is to have a boutique.  So me being who I am and believing that you should do what you love had to butt into the conversation with my two cents.  So I wanted to share with you what I said to her about her dream of being a business owner and owning her own boutique.  She wants a boutique so my advice to her was to:

• First write out your vision.  Make it so crystal clear that she can see what it looks like, smells like and feel like when she walks through the door.
• Network with other stylists and designers, because this way she can fill her store with inventory without having to layout all of the money it would take.
• Also network with hair stylists, especially the ones that do hair shows, because they always know fashion designers because when they do shows someone has to dress the models.
• Create such an experience at her store that people will be willing to tell everyone they know
• Don't try to be everything to everybody.  Choose a niche market and develop that.

I hope that sharing with you what I shared with her you will find some value and can apply these same tips to your business.

Until Next Time
Make It A Great Day!

The Power Of Focus

As entrepreneurs we are very creative people.  One of the problems with this is that we loose focus somewhat easily.  We love new ideas and want to check them all out, but doing this can cause us to fall behind in the business that we are currently doing.  I remember wondering why my income was not what I expected it to be.  I had written the books, and I was doing some marketing, but my sales were horrible.  I had to step back and re-evaluate what I was doing.  What I realized is that I was trying to focus on too many things. I was trying to run what I told myself was 4 different arms of my business, but in reality they were really 4 separate businesses altogether.  So what I decided to do was bring people on with me to take over the other arms of my business which allowed me time to focus on my core business.  I also totally eliminated one of the arms, because after my evaluation I realized that it just didn't make sense anyway and to top it off it made me miserable to do it.  Now I have complete clarity and I am able to stay focused.  I get so much more done this way.  Instead of having to figure out a marketing plan for this and for that I sit in a meeting or do a phone conference to see where we are and my team take over from there.

If you ask any successful entrepreneur what does it take to be successful they will probably tell you a few things that are helpful, but I am sure that one of those things will be staying focused.

Well that's all for now.

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Until Next Time

Make It A Great Day!

Audrey

http://www.MsBossInternational.com